Pop-up Flash Advertising Killed the Newspaper Star

The behemoth that killed the newspapers
How much did you* pay for the last newspaper you read? I haven’t paid anything in years. If there isn’t someone acting like a reverse beggar– shoving paper in front of me as I leave the BART station– I don’t even think about The Examine. I may see a headline on the train and grab an abandoned paper– almost universally to be disappointed by the actual story.
Despite how many multitudes I may contain, most people are not me. Someone had to spend the $2.00 to discard the copy of the New York Times I parasitically consumed. That person paid… not quite enough to cover the cost of the ink and paper it was printed on.
Many people, however, do watch network news. They turn on their television and get it pipped into their livingroom or gym or… wherever. And they don’t pay the content-producers anything for this service. Cable networks and most newspapers are supposed to be a profit center. The FCC gives away certain parts of the broadcast spectrum in exchange for those parts being used for the public interest. Network news exists in order to fulfill this requirement.
All of these news-platforms try to create revenue by selling sections of their bandwidth to people who wish to sell things. These “advertisers” pay for the ink, paper, network and reportorial time that goes into each edition of every news story. In recent years, with the rise of Craigslist and reliable metrics around advertising effectiveness, the price of space has plummeted causing news organizations to rethink their revenue streams.
Articles like this one, therefore, are maddening. They assume that people not wanting to pay for content is an online phenomenon. It isn’t. It’s a phenomenon of media. People are not willing to pay (for TV or radio), or are only willing to pay a pittance (for a newspaper or magazine).
I agree that media needs to find new revenue streams. For the last decade, their current model has steadily lost relevance. If I had a solution to the mess, I’d probably make a whole lot of money. Since I’m unemployed, you can assume that I don’t have a solution. Whining that offline work is “undermined by free online content” misses the point entirely. Consumers are being asked to bear wholly new burdens that a century of media consumption has taught them is unnecessary. No one should be shocked it they refuse.
*I don’t hate you, just the second person. Sorry.

