Das Human Capital.
Watch the video. Hit full screen. The text will still be here when you get back. Promise
OK Go is a band I adore. Not because I particularly like their music, but their videos are enormously inventive. Time and again they capture pure energy and movement, and manage to sing to it. Neat trick. I’d almost call them Parkour videos save that they’re spending what they gain in efficiency on doing really neat things.
What’s mosts striking about their videos is how inexpensive must be to produce. The singers time is a fixed expense. The can’t cost much more than $600 all together. Assuming they didn’t hire a choreographer, that’s not an expense to pay for. The only real outlay would be the dogs– and even those might have been donated, given the “adopt dogs!” signs all over the video.
Alright, you’ve read the words. Ok? Go watch the video again.
